Sony won the 2024 TV Shootout competition in the United States, where OLED and LCD TVs were separated for the first time. Samsung took the second place, and LG-the third.
According to Robert Zona of Value Electronics, the organizer of the annual TV Shootout in the US, only three brands participated in the competition this year, as Hisense and TCL chose to opt out. High-end TVs from Panasonic and Philips are not currently sold in the US.
Six competing TVs:
| LG G4 | LG QNED90T | Samsung S95D | Samsung QN95D | Sony A95L | Sony Bravia 9 |
|---|---|---|---|---|---|
| 4K OLED | 4K LCD | 4K OLED | 4K LCD | 4K OLED | 4K LCD |
| Screen Type: OLED Evo (MLA (55-83″), OLED EX, heatsink) | Screen Type: MiniLED SSD | One Connect | MiniLED FALD | Dolby Vision 3/2-way aluminum stand | MiniLED FALD Dolby Vision MiniLED |
| OS: webOS 24 | OS: webOS 24 | OS: Tizen 8.0 | OS: Tizen 8.0 | OS: Google TV 12 | OS: Google TV 12 |
| Available diagonals: 55″, 65″, 77″, 83″, 97″ | Available Diagonals: 65″, 75″, 86″ | Available Diagonals: 55″, 65″, 77″ | Available diagonals: 55″, 65″, 75″, 85″ | Available diagonals: 55″, 65″, 77″ | Available Diagonals: 65″, 75″, 87″ |
Most of the TVs were introduced as 2024 models, with the exception of the Sony A95L, the company’s 2023 flagship with a QD-OLED screen, which will move to 2024 and get the features of 2024 through a software update.
Sony: The King of TVs
Last weekend, the 20th annual TV Shootout 2024 competition was held, where calibrated TVs were evaluated by expert judges in a series of tests compared to the Sony BVM-HX3110 reference monitor.
For the first time, separate categories of OLED and LCD TVs were identified as part of TV Shootout. In past years, LCD models have lagged significantly behind OLED models, but LCD TVs also have advantages in some areas, such as full-screen brightness. Last year’s 8K category was abandoned this year.
According to the report Ecoustics.com Sony won both categories in the 2024 TV competition. In particular, the 2023 Sony A95L QD-OLED with a matte finish beat Samsung’s 2024 S95D QD-OLED, as well as LG’s updated G4 2024 MLA OLED. The Sony A95L also won the shootout with 2023.
Sony’s Bravia 9 (XR90) also beat Samsung’s QN95D by a narrow margin, while LG’s QNED90T took last place. The results can be viewed below.
In the near future, FlatpanelsHD will publish detailed reviews of the LG G4, Samsung S95D and Sony Bravia 9 models.
